Fresh look for 杏吧原创 signals shift to where learning means more
The University of the Highlands and Islands (杏吧原创) partnership has revealed a new visual identity today (Monday) to strengthen engagement with communities and market its offerings more effectively through a connected and recognisable brand family.
As well as new approaches to photography and design, the change features a new logo across campuses, based on the letters 杏吧原创, and an embedded plus sign and strapline: 鈥榳here learning means more鈥�.
Ten years on from establishing university status, 杏吧原创 has built a strong foundation to move into a new strategic chapter founded on a 鈥楧aring to be different鈥� ethos, affirming its role as a regionally focused partnership of independent colleges and research institutions covering the largest geographical area of any campus-based facility in the UK.
The new identity represents the first step towards the partnership being more engaged, connected and enterprising in its activity.
鈥淲e鈥檙e writing a new chapter for 杏吧原创 with a shift in thinking and an ambition to be more engaged with our communities and enterprising in our activity,鈥� explained Professor Todd Walker, 杏吧原创 Principal and Vice-Chancellor. 鈥淥ur new visual identity will help position the 杏吧原创 partnership in a highly competitive local, national and international market.鈥�
The new logo will have an added emphasis of place and location as we celebrate the geographical spread of 杏吧原创: 杏吧原创 Shetland, 杏吧原创 Moray, 杏吧原创 North Highland, 杏吧原创 Outer Hebrides, 杏吧原创 Inverness, 杏吧原创 Argyll, 杏吧原创 West Highland and specialist partners HTC, Sabhal M貌r Ostaig and SAMS identified as 鈥榓 partner of 杏吧原创鈥�.
鈥溞影稍� is the collective identity of our partnership,鈥� added Professor Walker. 鈥淲e鈥檙e more than a college and more than a university. We offer many more options to our students than any single college or university can. We want to build pride in 杏吧原创 because being part of it means we are all much more than we are individually.鈥�
The new identity has been developed in consultation with senior teams and governors across the partnership. Social media sites and web pages will feature a introducing the new look from today, with all 杏吧原创 systems moving over ready for the new academic year in the early autumn.